@article{oai:fukuoka-edu.repo.nii.ac.jp:00001457,
 author = {中西, 純司},
 journal = {福岡教育大学紀要. 第五分冊, 芸術・保健体育・家政科編 = Bulletin of Fukuoka University of Education. Part V, Art, health and physical education, and home economics},
 month = {1994-02-10, 2020-09-28},
 note = {application/pdf, The purpose of this study was to present several perspectives and subjects on the sport consumer research by reviewing a number of consumer researches in the field of consumer behavior and marketing. The conquest of several research subjects on the sport consumer will be able to contribute to expand the theory of sport management and / or sport marketing. The research method was used deductive method. Also, a number of consumer researches were reviewed from perspectives such as the description and analysis of "post-purchase consumer behavior", and were classified into two kinds of reseaches such as 1) the consumer satisfaction / dissatisfaction and 2) consumer complaint behavior. As a result, four future research subjects which were deduced from this research review are as follows: 1) the validity of applying Importance-Performance (I/P) analysis to sport consumer research should be examined; 2) The construction of a set of conceptual process model from sport consumer's satisfaction / dissatisfaction to complaint behavior and the validity of model should be empirically analyzed and verified; 3) The relationships among sport consumer's satisfaction / dissatisfaction toward selected sport services, the degree of consumer loyalty, and the influence of word-of-mouth communication should be analyzed; 4) The relationships among sport consumer's satisfaction / dissatisfaction after complaint behavior, the degree of consumer loyalty, and the influence of word-of-mouth communication should be analyzed and generalized., 福岡教育大学紀要. 第五分冊, 芸術・保健体育・家政科編, Bulletin of Fukuoka University of Education. Part V, Art, health and physical education, and home economics},
 pages = {55--70},
 title = {消費者苦情行動研究レビュー : スポーツ消費者研究への新たな視座},
 volume = {43},
 year = {}
}