The main purpose of this study is to reconsider the formulation process of the competitive strategy in a privately owned sport club from viewpoints such as the competitive positions (Leader, Challenger, Nicher, and Follower) and the competitive advantages (strengths and weaknesses). Therefore the purposes of this study are three fold: (1) the first purpose is to examine the adaptability of the theory of the competitive strategy to the field of sport management; (2) the second is to analyze the competitive advantages of each club through the competitive positions within the sport market; (3) the third is to clarify the strategy formulation processes (strategic objective, strategic domain, strategic formula, and strategic target market) in a privately owned sport club management. The findings of the study areas follows: (1) the first finding is to be adaptable the theory of competitive strategy to the field of sport management, and the strategic planning correlates with the competitive positions such as Leader, Challenger, Nicher, and Follower; (2) the second, the competitive advantages of each club correlate with the competitive positions; (3) the third, the strategy formulation processes correlate with the competitive positions and the competitive advantages of each club. These findings confirm that the concepts of the competitive position and the competitive advantages influence the formulation process of the competitive strategy significantly. In all, the study suggests that the theory and the methodology of the competitive strategy should be made more use in studying sport management in future.
引用
福岡教育大学紀要. 第五分冊, 芸術・保健体育・家政科編
Bulletin of Fukuoka University of Education. Part V, Art, health and physical education, and home economics
雑誌名
福岡教育大学紀要. 第五分冊, 芸術・保健体育・家政科編 = Bulletin of Fukuoka University of Education. Part V, Art, health and physical education, and home economics
巻
42
ページ
21 - 33
発行年
1993-02-10
ISSN
0286-3243
フォーマット
application/pdf
その他のタイトル
An empirical study on the competitive strategy in a privately owned sport club : from viewpoints such as the competitive position and the strategy formulation process
民間スポーツクラブにおける競争戦略に関する研究 : 競争地位と戦略策定プロセスとの関係
nakanishi_42_5.pdf
(1.75MB)
