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｢体育･スポーツ経営｣学におけるマーケテイング･マネジメント学の知を求めて
http://hdl.handle.net/10780/587
http://hdl.handle.net/10780/587ab01c90b-50bf-4655-bd85-74de8dffe68b
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
nakanishi_51_5.pdf (1.7 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2009-03-03 | |||||
| タイトル | ||||||
| タイトル | ｢体育･スポーツ経営｣学におけるマーケテイング･マネジメント学の知を求めて | |||||
| 言語 | ja | |||||
| タイトル | ||||||
| タイトル | タイイク スポーツ ケイエイガク ニ オケル マーケテイング マネジメント ノ チ オ モトメテ | |||||
| 言語 | ja-Kana | |||||
| タイトル | ||||||
| タイトル | In search of marketing management sciences to the science of "physical education and sport management" | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | ETYP:教育関連論文 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | physical education and sport management | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | scienece of sport management | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | scienece of voluntary <physical education and sport management> | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | marketing management scieneces | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | bureaucratic organization | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | service organization | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 「体育･スポーツ経営」 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | スポーツ経営学 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | ボランタリーな＜体育･スポーツ経営＞学 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | マーケテイング･マネジメント学の知 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 官僚制組織 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | サービス組織 | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| アクセス権 | ||||||
| アクセス権 | open access | |||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||
| 著者 |
中西, 純司
× 中西, 純司× 八代, 勉× 柳沢, 和雄 |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | The purposes of this study are threefold: (1) to apply marketing management sciences to a science of "physical education and sport management"; (2) to develop a science of voluntary <physical education and sport management>; (3) to examine the reliability and validity of a "service organization orientation" in the commercial sports and fitness club. The service organization orientation concept was operationalized by five dimensions and 39 statements. Questionnaires containing 39 statements were administered to a total of 693 managers of a commercial sports and fitness club. Two hundred eighteen usable questionnaires were returned, resulting in a response rate of 31.5%. Principal component analysis, Cronbach's reliability analysis and t-test were used to identify the overall structure of a service organization orientation in a commercial sports and fitness club. The main findings were summarized as follows: 1) Marketing management sciences contributed to a science of "physical education and sport management", and a science of voluntary <physical education and sport management> was established. 2) The service organization orientation concept had reliable five constructs, and they were named as "flat hierarchy", "empowerment", "openness", "innovativeness", and "organizational learning", respectively (Cronbach's a coefficient was relatively high). 3) When five components were compared for differences (T scores) in organizational performance types (low performance club versus high performance club), T scores differed significantly for "flat hierarchy", "innovativeness", and "organizational learnig". That is to say, high performance club's T scores were higher than that of low performance club for previous three constructs. | |||||
| 書誌情報 |
福岡教育大学紀要. 第五分冊, 芸術・保健体育・家政科編 Bulletin of Fukuoka University of Education. Part V, Art, health and physical education, and home economics 巻 51, p. 57-70, 発行日 2002-02-10 |
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| ISSN | ||||||
| 収録物識別子タイプ | PISSN | |||||
| 収録物識別子 | 0286-3243 | |||||
| 出版者 | ||||||
| 出版者 | 福岡教育大学 | |||||
